Ready to limit frizz and increase length retention fresh out the shower? Microfiber towels create less friction and is more gentle on your hair strands than cotton. When using regular cotton towels that those little ringlets have a tendency to snag your curls, coils or kinks when drying your hair. With less friction, hair is less prone to breakage which is key for length retention. Microfiber towels also promote moisture retention to prevent dry, brittle hair, and will amazingly cut your drying time in half!